Case Studies

The thinking behind the work.

A closer look at the constraint, the design response and the practical difference delivered. The best digital work earns confidence, removes friction and gives a business room to grow.

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Inson Legal homepage showing a clear personal injury proposition Inson Legal page introducing the solicitor and the firm's approach
Legal services · Website transformation

Inson Legal

The starting point

Inson Legal already had an online presence created through its domain provider’s website tools. It provided a useful starting point, but the firm’s expertise, personal service and trust signals deserved a more deliberate digital experience.

What we changed

We recommended a focused set of improvements, then designed and built a new site around the questions an injured client is likely to ask before making contact. The new structure brings services, credentials, reassurance and clear enquiry routes into one professional experience.

The value

  • A stronger first impression aligned with a regulated professional service.
  • Clearer journeys to relevant claim information and direct contact.
  • Responsive presentation designed for people researching under pressure.
  • A platform the owner can confidently use to represent the business.

“They’ve been brilliant throughout — knowledgeable, responsive, easy to deal with and, importantly for a small business, very reasonably priced. I wouldn’t hesitate to recommend these to anyone looking for help with a website or IT.”

Inson Legal, launch feedback
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Murison Planning homepage with contemporary property imagery Murison Planning page presenting local development expertise
Planning consultancy · Website modernisation

Murison Planning

The starting point

The consultancy had created a practical first website using its domain provider’s platform. That early version established the essential information; the next step was to give the business a more refined digital identity and make its specialist offer easier to navigate.

What we changed

We developed a modern visual system around the character of the consultancy, using confident imagery, clearer service paths and considered typography. The result feels professional without losing the direct, approachable quality of an independent local practice.

The value

  • A visibly stronger user experience across desktop and mobile.
  • Services and sectors organised around prospective client needs.
  • A contemporary presentation that reflects the standard of the consultancy.
  • A launch the owner was pleased to share publicly on the day of release.

“The website has had a facelift, now looking a bit more sleek and fancy rather than the home-made, rustic charms previously available. All made possible by Alford’s very own and very talented IT Raccoons.”

Murison Planning, launch post
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Great Wall Alford homepage presenting the restaurant and its cuisine Great Wall Alford menu page
Hospitality · First website

Great Wall, Alford

The starting point

Great Wall did not have a dedicated website. Customers could encounter information through third-party listings, but the business had no digital space of its own to present essential details consistently and professionally.

What we changed

We advised the owners on the value of an owned online presence, then created a responsive website designed around the practical needs of local customers. The experience makes key information easy to find and gives the restaurant a stronger, more credible digital home.

The value

  • A first dedicated website under the business’s control.
  • A more professional online presence for customer research.
  • Clearer access to essential venue information on mobile.
  • A positive result the owners were delighted to receive.

“Fantastic website, great service, amazing local business who cares and delivers professional results. Thank you.”

Ben and Lili, Great Wall Alford
Tail'd Care dashboard
Cloud application · HBS LTD

Tail’d Care

The challenge

Care operations were spread across five information points and systems, with paper-led records creating duplication, slower oversight and unnecessary inspection preparation.

The response

We designed a secure cloud platform around the organisation’s actual workflow, centralising operational records and making information available to authorised users wherever it was needed.

The impact

  • Five disconnected information points consolidated into one platform.
  • Records kept organised and easier to prepare for inspection.
  • Reduced dependency on paper and repeated administration.
  • Clearer operational visibility for the management team.

“Communication throughout the project has been clear, effective and consistently responsive. The team demonstrated flexibility in accommodating our needs and showed a strong understanding when changes were requested, often at short notice. Their guidance and expertise also helped shape the direction of the project, ensuring it remained practical and aligned with our goals.

The final solution has successfully consolidated functionality from five separate information points and systems into one streamlined platform. This integration is a significant improvement and is expected to greatly enhance the efficiency of our business operations.

We’re very pleased with the outcome and appreciate the professional and collaborative approach taken throughout the process. We would recommend this service to others.”

S. Cameron, Operations Manager, Tail’d Care
IT Raccoons coding club homepageIT Raccoons gaming birthday parties page
Education · Family-run local business

IT Raccoons

The story

IT Raccoons began with a simple family ambition: to give children in and around Alford a place where technology feels creative, social and genuinely exciting. What started locally has grown through word of mouth as more young people discovered the satisfaction of building a game, solving a problem and making something of their own.

The response

We created a website with the same energy as the club itself: playful enough to speak to children, clear enough to give parents confidence, and structured to support coding clubs, holiday activities and gaming parties as the community continues to grow.

The impact

  • A warm, recognisable home for a much-loved local initiative.
  • Clear information for parents without losing the sense of fun.
  • Better routes into club places, events and birthday experiences.
  • A flexible platform ready to grow with its increasingly popular programme.
Alford Heritage Museum homepageAlford Heritage Museum model railway collection page
Heritage website

Alford Heritage Museum

The challenge

An ageing website made it harder for visitors to discover the museum, understand what was on and engage with its stories and research resources.

The response

We modernised the experience while respecting the institution’s character, introducing responsive layouts, clearer navigation and stronger visual storytelling.

The impact

  • Important visitor information became easier to find.
  • The collection and local stories gained a stronger digital setting.
  • Accessibility and mobile usability improved.
  • The museum received a credible platform for ongoing updates.

“We are very grateful to IT Raccoons for all the work they have done for us with the new website and look forward to continuing to work with them in the future.”

Thomas Jackson, Alford Heritage Museum
Neigh Tangles purchase sectionNeigh Tangles lifestyle content
E-commerce website

Neigh Tangles

The challenge

A distinctive equine-care product needed an online store that matched its quality and made the journey from social discovery to purchase feel trustworthy and easy.

The response

We built a responsive product-led storefront with clear storytelling, integrated payments and stock handling, supporting both brand credibility and practical day-to-day retail.

The impact

  • A professional home for the product and brand.
  • A direct, secure path to online purchase.
  • Stock and customer journeys brought into one experience.
  • Mobile presentation aligned with social-media traffic.

“IT Raccoons is a fantastic family-run business based in Alford, Aberdeenshire. They designed our website efficiently and with great attention to detail, quickly understanding the look, feel and level of marketing we wanted to achieve. The entire process was smooth, professional and delivered within the agreed timeframe. I would highly recommend their services to anyone looking for a high-quality website and excellent customer support.”

Lynn Craik, Team Neigh Tangles